Friday, May 3, 2013

catch the big one

We are all familiar with the proverb, "Give a man a fish, he'll eat for a day; teach a man to fish, and he will eat for a lifetime." But what about giving the man a fishing pole, and not telling him how it works?

I had the opportunity to meet with a recent college graduate who is looking to enter the workforce in his chosen field of marketing. One of his college professors encouraged the students to create a LinkedIn account; they did as instructed. However, the students weren't give instructions on how to use this powerful networking tool.


I was pleased to share some basic tips and tools to this beginner; he was thrilled with the serious capabilities that LinkedIn offers. We edited his profile, joined some groups, and extended his network. And that is just scratching the surface. 


How lucky for me to teach a new member of the workforce how to use a new tool. Surely he will catch the "Big One."

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